Case Study: TelComm Credit Union achieves CD growth goals with ADsmith Marketing & Advertising

TelComm Credit Union reaches CD goal 6 weeks early with ADsmith Marketing & Advertising

TelComm Credit Union, a credit union serving member-owners in the Springfield, Missouri area, faced a fiercely competitive period where financial institutions were offering attractive CD rates. Their challenge was to reach an internal financial goal within a two-month window. They engaged ADsmith Marketing & Advertising to create a marketing campaign promoting their aggressive 6% APY CD offer.

ADsmith created and deployed a multi-faceted campaign for TelComm Credit Union that included the credit union's website, an eblast, social media, paid digital media, billboards, and television. The campaign generated immediate awareness and brought in new members. The result was that TelComm reached its financial goal a full six weeks ahead of schedule.

TelComm Credit Union