ADsmith Marketing & Advertising
14 Case Studies
A ADsmith Marketing & Advertising Case Study
TAMKO Building Products, a leading manufacturer of building products, partnered with ADsmith Marketing & Advertising to enhance their partnership marketing efforts with the Kansas City Chiefs. Their challenge was to increase brand visibility and deepen community engagement throughout the 2024-2025 NFL season.
ADsmith developed a fully integrated activation plan that included a custom tailgate experience, in-stadium creative, a digital and social strategy, and a community impact initiative. The results included thousands of landing page views, hundreds of contest entries, and positive feedback, which strengthened TAMKO's brand identity. The success led TAMKO to continue and expand the partnership for the following season.