Case Study: Springfield Daily Citizen boosts awareness and gains 700 paid subscribers with ADsmith Marketing & Advertising

Springfield Daily Citizen surpasses subscriber goal in 6 months with ADsmith Marketing & Advertising

The nonprofit online news source Springfield Daily Citizen partnered with ADsmith Marketing and Advertising after their growth began to level off, with awareness being a key limiting factor. Their challenge was to rapidly increase awareness and gain 600 new subscribers through a highly creative campaign.

ADsmith developed and launched a multifaceted campaign that leveraged local influencers, special subscription pricing, a long-form video featuring a well-known local comedian, billboards, and a new mobile app. This solution from ADsmith surpassed all goals within six months, adding over 700 paid subscribers, thousands of new newsletter subscribers and social media followers, and more than 2,000 mobile app downloads.

Springfield Daily Citizen