Case Study: Southern Supply energizes customer engagement with ADsmith Marketing & Advertising

Southern Supply hosts Builder Block Party for 175+ guests with ADsmith Marketing & Advertising

Southern Supply, a building solutions provider headquartered in Missouri, sought to re-energize its brand and engage its builders and contractors with a customer appreciation event. The challenge was to create an event for 100 guests that would effectively show appreciation. ADsmith Marketing & Advertising was enlisted to manage this initiative.

ADsmith implemented a comprehensive solution by organizing a Builder Block Party. They managed all aspects, from creating invitations and an online registration page to coordinating the venue, live entertainment, catering, and family-friendly activities like axe throwing. The results were highly successful; ADsmith hosted over 175 guests with a covered, accessible setup despite rain. The event fostered strong customer appreciation and effectively highlighted the Southern Supply brand through coordinated theming and prizes.

Southern Supply