Case Study: Harmony House expands iCare awareness and boosts revenue with ADsmith Marketing & Advertising

Harmony House boosts iCare participation 76% with ADsmith Marketing & Advertising

Harmony House, a provider of shelter and advocacy for survivors of domestic violence, sought to generate awareness for its new iCare program in preparation for a national rollout. They partnered with ADsmith Marketing & Advertising to create content that would make this sensitive topic more approachable for the community.

ADsmith developed a multi-faceted solution for Harmony House that included a PSA video, social content, and street pieces. This campaign successfully increased participating locations by 76% and gross revenue by 300% over two years. The PSA won a gold Telly Award, and the iCare program evolved into a national conversation starter on domestic violence.

Harmony House