Case Study: Izakov Diamonds achieves 60% higher repurchase frequency with AdScale

Izakov Diamonds boosts ROAS 602% with AdScale

Izakov Diamonds, a Miami-based diamond jewelry brand, struggled with unsustainable digital advertising costs, an inability to track the source of their orders, and significant hurdles in attracting new customers. To overcome these barriers, they turned to AdScale for a smarter, data-driven approach using its AI-driven advertising platform.

AdScale implemented a solution that began with a 360° analysis using its BI module and ShopScore tool. Its AI then created highly segmented campaigns across Google and Meta platforms, focusing on high-potential customer segments. Through automated optimization, AdScale made hundreds of adjustments to reduce costs and improve attribution clarity. The results were a 60% increase in repurchase frequency, a tripling of their total customer base, and an impressive 602% return on ad spend (ROAS).

Izakov Diamonds