Case Study: You Need a Budget achieves consistently low Click-CPA and increased productivity with AdRoll

You Need a Budget Maintains Consistently Low Click-CPA

You Need a Budget (YNAB) is a personal budgeting app that has grown a devoted user base since 2004. As the brand expanded, its small marketing team faced an increasingly complex, multi-channel strategy and needed help managing dozens of campaigns and maintaining efficiency across peak and non-peak seasons.

YNAB adopted the AdRoll Growth Platform to centralize campaign management, use shopper engagement data for personalized retargeting, and view cross-channel performance in one dashboard. The result: improved reach and conversions, consistently low click-CPA, boosted ROI and exceeded marketing goals, while freeing the team to focus on higher-level strategy.

You Need a Budget

Ryan Lewis

Digital Marketing Manager