Case Study: Wigs.com achieves nearly 25% of online revenue with AdRoll

Wigs.com - Customer Case Study

Wigs.com, a 20-year-old online retailer and trusted wig expert focused on helping women feel confident, needed to grow its digital presence and introduce its diverse product selection to more shoppers. With limited experience in digital marketing, the team sought help to reach new customers and improve campaign cost-efficiency as they scaled their online business.

Partnering with AdRoll, Wigs.com launched coordinated web, social, and mobile campaigns and used AdRoll’s performance playbook to test new ad sets and run their first holiday push. The result: site traffic nearly doubled, campaigns met and then beat CPA targets, and AdRoll-driven activity accounted for nearly 25% of their online revenue.

Wigs.com

Megan Lasuzzo

Wigs.com