Case Study: Webicans achieves 10x increase in qualified leads and 90% reduction in CPL with AdRoll

Webicans - Customer Case Study

Webicans is a performance-focused advertising agency (founded in 2007) that relied on basic search, email, and direct-mail campaigns for high-end events but saw mixed results as advertising shifted increasingly digital. Facing pressure to expand their digital offerings and stay competitive, the team needed a scalable, full-funnel solution to drive higher-quality leads and lower acquisition costs.

They partnered with AdRoll to add programmatic and growth campaigns and unify efforts across web, social, and email, with easy onboarding and hands-on account management. The result: a 10x increase in qualified leads, a 90% reduction in cost-per-lead (median CPA down about $400 per lead), stronger client relationships, and expanded use of AdRoll across their business.

Webicans

Greg Morris

Co-Founder