Case Study: Volcanica Coffee achieves 191% revenue growth and 177% more conversions with AdRoll

Volcanica Coffee - Customer Case Study

Volcanica Coffee is a specialty D2C retailer founded by Maurice Contreras that sources and sells exotic gourmet beans from volcanic regions worldwide, built around a promise of freshness. As demand grew, Maurice—who taught himself SEO, AdWords and website skills—reached the limits of DIY digital marketing and needed an expert partner to scale customer acquisition and manage marketing complexity.

Volcanica partnered with AdRoll to expand targeting beyond high-intent audiences, overhaul email strategy (targeted sends, pop-ups, short sign-up forms) and better engage mid/low-intent visitors, while continuing to reinvest in supplier communities. The result was a 191% year-over-year revenue increase, 177% more attributed conversions and a 33% rise in site engagement.

Volcanica Coffee

Maurice Contreras

Founder/President