Case Study: Volcanica Coffee achieves 191% revenue growth and 177% more conversions with AdRoll

Volcanica Coffee - Customer Case Study

Volcanica Coffee is a family‑founded roaster that sells freshly roasted, single‑origin volcanic coffees online. What began as a side hustle in 2004 grew into a full‑time business, but the founder reached the limits of self-taught digital marketing and needed an expert partner to scale customer acquisition profitably.

Volcanica partnered with AdRoll to run retargeting, brand awareness and email campaigns and to apply machine‑learning audience segmentation across high-, mid- and low‑intent visitors, plus easy-to-read reporting for rapid optimization. The new approach drove a 191% increase in total revenue, a 177% rise in AdRoll‑attributed conversions and a 33% boost in site engagement, while enabling more targeted email programs and simpler campaign management.

Volcanica Coffee

Maurice Contreras

Founder/President