Case Study: Cariloha achieves 8x-smarter budget allocation and full cross-channel attribution with AdRoll

Tracking the Impact of Every Marketing Dollar with AdRoll

Cariloha is an eco-conscious luxury brand that makes bedding, apparel and bath goods from bamboo. As a smaller, niche company they struggled to build brand awareness and had a fragmented digital marketing stack—paid search, display, retargeting and multiple agencies—with weak reporting and no reliable way to track the multi-touch path to purchase.

They partnered with AdRoll (retargeting plus cross-channel measurement and reporting) to launch a fast holiday push and an evergreen program that gave full revenue attribution across channels. With clear path-to-purchase visibility they optimized spend and creative in real time, achieved 8x smarter budget allocation and an 8:1 return on retargeting spend, and now make data-driven decisions that grow sales from a modest marketing budget.

Cariloha

Jason Bertrand

Vice President of Ecommerce