Case Study: Topo Designs achieves 7.6X improvement in data tracking and faster decision-making with AdRoll

Topo Designs Scales Marketing Mountains with AdRoll

Topo Designs, a Colorado-based outdoor lifestyle and apparel brand, needed to stand out against giants like Patagonia and The North Face while working with limited retail presence and marketing budget. Selling technical gear online made conversion difficult—customers couldn’t touch products—so Topo needed better targeting, tracking, and creative messaging to reach the right buyers and turn site visits into sales.

Partnering with AdRoll (Retargeting, Brand Awareness, Product Recommendations), Topo used A/B testing, single-product campaigns, story-driven lookbooks, and AI-driven recommendations to shorten test cycles, refine landing pages, and keep shoppers engaged. The outcome: faster, data-driven decisions, stronger holiday performance, the confidence to scale ad spend, and a consistent 7.6x ROI.

Topo Designs

Abby Czarniecki

Digital Marketing Manager