Case Study: TeePublic achieves 9.7X ROI with AdRoll

TeePublic - Customer Case Study

TeePublic is a digital marketplace for independent t-shirt artists that had been losing revenue to high bounce rates and one-time visits — 95% of its audience visited only once per day — and lacked a mature, unified marketing strategy to expand beyond apparel while juggling fragmented ad tools and reporting.

By partnering with AdRoll for retargeting and a single, supported ad platform, TeePublic extended engagement beyond the site, simplified campaign management, and coordinated web, social, and email channels. The result was a major lift in revenue and efficiency, delivering a 9.7x ROI and driving sustained growth across channels.

TeePublic

Adam Lasky

Director of Marketing