Case Study: Sounds True achieves 4x ROAS with AdRoll

Sounds True - Customer Case Study

Sounds True is a multimedia publishing company founded in 1985 with a mission to “wake up the world,” a catalog of 1,500+ titles and a growing audience of customers. As its offerings and customer base expanded, the marketing team needed a way to deliver targeted, personalized advertising across evergreen and seasonal promotions to boost engagement and sales.

By adopting the AdRoll Growth Platform (integrated with Magento), Sounds True began tracking customer behavior, segmenting audiences by intent (product views, cart abandonment, past purchases) and running personalized multichannel campaigns across web retargeting, social and email. The dashboard gave real‑time control and clear attribution, yielding deeper consumer insights, higher conversion rates and a 4x return on ad spend (and improved overall ROI), plus increased sales and profit.

Sounds True

Kyle

Director of Ecommerce