Case Study: She Loves Blooms achieves a thriving online community and stronger social engagement with AdRoll

She Loves Blooms Tips for Building a Thriving Online Community

She Loves Blooms, founded by Yvette Smith, is an Australian D2C brooch brand that faced the challenge of standing out in a crowded ecommerce space while building authentic customer relationships and turning social buzz into sustainable sales. The brand needed a way to involve customers in product development, amplify a purpose-driven vision, and grow engagement beyond one-way promotional posts.

Yvette solved this by making community feedback central to design, posting consistently on Facebook and Instagram, tagging and responding to customers, using visual formats like GIFs and cinemagraphs, and measuring impact with Google Analytics and Facebook reporting. The result is a loyal, engaged community that helps shape products, raises brand awareness around a clear mission, and drives website traffic and conversions—positioning the business for further growth as it expands to new platforms like TikTok and Pinterest.

She Loves Blooms

Yvette Smith

Founder