AdRoll
69 Case Studies
Case Study: She Loves Blooms achieves expanded brand awareness and repeat purchases with AdRoll
A AdRoll Case Study
She Loves Blooms - Customer Case Study
She Loves Blooms, launched in 2019 by Yvette Smith, makes whimsical, cause-driven brooches that spark conversation and support conservation and social causes. The business faced the common D2C challenge of recreating the in-store, tactile experience online while managing design, supply chain and inventory with a two‑person team and scaling brand awareness across the UK, Australia and the U.S.
Yvette addressed this by publishing detailed product specs and storytelling on Instagram and Facebook, sharing prototypes before launch to crowdsource feedback, and using AdRoll to retarget customers while exploring influencer partnerships. That community-led approach produced bestsellers (for example, a user-suggested black cat design), stronger repeat-customer engagement, steady growth and increased visibility—while continuing to donate a portion of proceeds to related causes.
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She Loves Blooms
Yvette Smith
Founder