Case Study: Rickard Squared achieves up to 9.7X ROI with AdRoll

Rickard Squared - Customer Case Study

Rickard Squared, a lead-generation marketing firm founded in 1978, moved from direct mail to modern digital channels and needed to add retargeting while streamlining campaign management across display, social and email. To scale performance and simplify operations, they partnered with AdRoll to integrate retargeting into their service offering.

By using AdRoll’s Growth Platform with MailChimp, Constant Contact and Zoho integrations, Rickard Squared runs synchronized, automated campaigns from a single dashboard that enable precise audience segmentation, personalized remarketing and real‑time optimization. The outcome: CTRs up to 11%, up to 9.7X ROI and as much as $10K in monthly attributed revenue for clients.

Rickard Squared

Amy Seyler

Director of Media Planning