Case Study: Preferred Hotels & Resorts (Preferred Hotel Group) achieves 13.4x ROI and higher web conversions with AdRoll

Preferred Hotel Group - Customer Case Study

Preferred Hotels & Resorts, a collection of more than 650 independent hotels and resorts in over 85 countries, faced the challenge of driving awareness and bookings in a multi-screen world where prospective guests research across web, mobile and tablet. The brand needed a partner to deliver traffic, promote special offers for specific destinations, and create a seamless cross-device experience that would convert new visitors into bookings.

Working with AdRoll, Preferred launched demand-generation and retargeting campaigns that served highly targeted ads across devices and sites, then used AdRoll reporting to reallocate spend to the best-performing channels. The program attracted new customers, improved conversion rates and lowered cost per booking—delivering a 13.4x ROI, an 11% web conversion rate and a 3% mobile advertising click-through rate.

Preferred Hotel Group

Casey Ueberroth

Chief Marketing Officer