Case Study: O.N.S Clothing achieves omnichannel customer connection and D2C sales growth with AdRoll

O.N.S Clothing Omnichannel Marketing Strategies to Connect With Customers

O.N.S Clothing is a modern menswear brand launched in 2016 with the goal of making quality, versatile pieces your “favorite” wardrobe staples. When COVID-19 hit in 2020 it forced the brand to delay planned flagship openings in New York City and Hong Kong and pivot away from in‑store community events, requiring a rapid shift to digital channels while responding to changing product demand (e.g., more knitwear and comfortable WFH pieces).

The team implemented an omnichannel approach: prioritizing their online shop, offering free domestic shipping, speeding fulfillment, adding BNPL options and in‑store pickup, and using Instagram and user‑generated content to bridge NYC and HK audiences. They also leaned into storytelling via short films and their blog to build community. The result was stronger customer service, sustained engagement across markets, and a flexible digital strategy that kept customers connected and the brand moving forward despite store delays.

O.N.S Clothing

Natalie Chacin

Digital Marketing Manager