Case Study: Colombian lingerie brand Leonisa increases reach and engagement and cuts CPC by 66% with AdRoll

Leonisa Uses AdRoll Brand Awareness to Increase Reach and Engagement

Leonisa, a Colombia-based global retailer of lingerie, shapewear and apparel, needed to move beyond retargeting to grow brand affinity and attract new, high-quality visitors. As Director of Ecommerce Victor Yacaman expanded the brief from re-engagement to full-funnel brand awareness, Leonisa also wanted a consolidated marketing stack and clearer cross-channel attribution to better optimize spend and creative.

Using AdRoll’s Brand Awareness solution—focused on video ads, look-alike, contextual and demographic/behavioral targeting, plus centralized reporting and creative support—Leonisa drove significantly higher engagement and more efficient acquisition. Video campaigns delivered a 1.7% CTR (well above the ~0.08% industry average), site visitors averaged 3+ pages per session, and CPCs fell 66% in four months, contributing to higher on-site engagement and improved conversion rates.

Leonisa

Victor Yacaman

Director of Ecommerce