Case Study: Lane Boots achieves 6x return on ad spend with AdRoll

Lane Boots Achieves a Double-Digit Return on Ad Spend

Lane Boots, a hand-crafted leather boot designer founded in 2007 and sold in 400+ U.S. retailers, wanted to grow direct-to-consumer sales but had a tiny marketing team (one dedicated marketer) and fragmented digital channels. Their challenge was to drive efficient paid performance, reduce wasted ad spend, and achieve a meaningful return on ad investment.

By adopting AdRoll’s Shopify integration to centralize customer data and automate audience segments (cart abandoners, product viewers, past buyers), Lane Boots tested targeted creative and messaging from a single dashboard. The result: a 6x return on ad spend, reduced wasted spend, more first-time and repeat buyers, and freed-up marketer time to focus on creative and growth.

Lane Boots

Danny Baker

Director of E-Commerce