Case Study: Kole Jax Designs achieves record-low CPA and higher engagement with AdRoll

Kole Jax Designs Achieves Low Cost per Acquisition, High Response Rates

Kole Jax Designs, a customizable jewelry and accessories retailer founded in 2012, faced the challenge of turning growing demand into a seamless, personalized online shopping experience that kept customers engaged and returning. As the business expanded, the team needed better visibility into shopper behavior and a way to connect with different customer segments without losing the intimate feel of their brand.

By integrating AdRoll with Shopify, Kole Jax captured centralized shopper data, used behavioral segmentation and customer‑journey mapping, and ran coordinated campaigns across sites, social channels, and email. The result was higher response rates, a significant increase in site visitors and repeat business, and record‑low cost per acquisition.

Kole Jax

Karen Frederick

Owner/Founder