Case Study: INCA Organics achieves stronger brand trust and D2C growth with AdRoll

INCA Organics Building Brand Trust With Sustainability and Product Transparency

INCA Organics, founded by Anca Anderson in 2018, is an Australian D2C brand selling certified organic whey and plant-based superfood powders. Facing a crowded protein supplement market and rising consumer demand for sustainability and product transparency, the company identified a gap for fully traceable, minimal-ingredient formulations that avoid fillers and artificial additives.

INCA addressed this by ethically sourcing organic ingredients (notably New Zealand whey), disclosing full ingredient lists and formulations with third‑party audits, using eco-friendly packaging and carbon‑neutral delivery, and offering flexible subscriptions. The approach has driven steady ecommerce growth, higher revenue and predictable customer lifetime value from subscriptions, stronger brand trust and differentiation, and positions the company for further market expansion.

INCA Organics

Anca Anderson

Founder