Case Study: iFocus Marketing achieves 50% higher CTRs and improved client retention with AdRoll

iFocus Marketing - Customer Case Study

iFocus Marketing, a full-service digital agency for small and mid-sized businesses, faced a problem when its display ads began appearing on low-quality sites that harmed client brand perception and failed to reach the right audiences. Needing higher-quality inventory and clearer campaign performance, the agency sought a new retargeting partner.

Partnering with AdRoll gave iFocus access to premium inventory across top websites and social platforms, a centralized Growth platform to manage campaigns, and a detailed attribution dashboard to track customer journeys. The result: click-through rates rose about 50%, client retention improved, and nearly half of iFocus’s clients now use AdRoll in some capacity.

iFocus Marketing

Sydney Feipel

Director of Operations