Case Study: Ice Shaker achieves rapid sales surge and sustained D2C growth with AdRoll

Ice Shaker - Customer Case Study

Ice Shaker, founded by ex-NFL player Chris Gronkowski, makes an odorless, insulated protein bottle designed to keep ice for 30+ hours to solve the problem of warm, smelly plastic shakers. After early traction through Amazon and events, the brand faced the challenge of scaling quickly following a Shark Tank appearance and sustaining momentum beyond the holiday surge.

Ice Shaker combined a standout product, fast customization and fulfillment, and storytelling-driven marketing—plus a Shark Tank investment from Mark Cuban and Alex Rodriguez—to scale rapidly. The result: sales jumped from $80K to over $3M, strong B2C and branded-order channels, rapid turnaround for custom orders, and ongoing customer engagement through targeted ads and content during COVID.

Ice Shaker

Chris Gronkowski

Professional Football Player