Case Study: Tiny Tags (personalized jewelry brand for moms) achieves 30% YoY growth through personalized marketing with AdRoll

How Tiny Tags Uses Personalized Marketing to Capture Customers' Hearts

Tiny Tags is an ecommerce boutique founded by Melissa Clayton that creates custom, sentimental jewelry for moms. Faced with the challenge of standing out in a crowded retail landscape and deepening emotional connections with a predominantly mom audience—especially during the pandemic when customers became more budget-conscious—the brand needed a scalable, personalized marketing approach to drive growth and engagement.

Tiny Tags responded with a multi-pronged personalization strategy: educational webinars and live streams, more authentic social storytelling, integrated email-plus-AdRoll ads via Shopify Plus, charitable programs, and customer-centered blog and video campaigns like “I Am Loved” and “Moms We Love.” The result: stronger community loyalty, increased sales through the pandemic, and sustained growth—running well above 30% year-over-year—while improving conversion rates through coordinated ads and email.

Tiny Tags

Melissa Clayton

Founder and CEO