Case Study: Clearogen achieves stronger customer connections through educational marketing with AdRoll

How They're Connecting With Customers Through Educational Marketing

Clearogen is a three-step acne treatment created by dermatologist Dr. Alex Khadavi to target hormonal acne at its root (DHT). Born out of frustration with symptom-focused options, the brand grew from dermatology offices into big-box retailers but faced steep competition, an underperforming website, and pandemic-related inventory and shipping disruptions that threatened customer acquisition and retention.

Clearogen responded with educational marketing and commerce fixes: a redesigned site and segmented messaging, an asset library, community-driven social content (#BreakupwithBreakouts), promotional support during lockdowns, and targeted AdRoll campaigns (including cart-abandonment and audience-specific brand ads). Those efforts kept Clearogen top of mind, strengthened customer engagement and post-purchase support, and helped the brand sustain retail growth and more than 20 years of market success.

Clearogen

Alex Khadavi

Board-Certified Dermatologist and Researcher