Case Study: Wonder Curl achieves 3X increase in conversions with AdRoll

How Scarlett Rocourt, Founder & CEO of Wonder Curl, Optimized Marketing with AdRoll

Wonder Curl, founded by Scarlett Rocourt, is a plant-based, cruelty-free haircare brand that helps people with natural, curly hair simplify their routines and feel confident. As the business scaled, Scarlett—still doing marketing, product and operations—struggled with fragmented tools (separate email, social and Google ad platforms), limited budget and the time required to manage and optimize multi-channel campaigns.

She implemented AdRoll’s unified platform with Shopify integration to centralize ads, email, segmentation, pop-ups and automated workflows, and used behavioral targeting and personalized product recommendations to re-engage shoppers. The result: a 3x increase in conversions, a 45% email open rate and a 29.3% click rate (both above industry benchmarks), measurable revenue from AdRoll-driven newsletters, and ongoing hands-on support that effectively extended her small team’s marketing capabilities.

Wonder Curl

Scarlett Rocourt

Founder and CEO