Case Study: PurePressure cracks content marketing and boosts brand awareness with AdRoll

How PurePressure Cracked Content Marketing

PurePressure makes solventless cannabis extraction equipment that uses heat, pressure, ice and water to produce higher‑quality concentrates for everyone from serious home growers to regulated laboratories. The company faced a tight, specialized market with customers at opposite ends of the price spectrum and severe advertising constraints (banned or limited ad channels), so it needed to both educate buyers and stand out visually to build trust and demand.

PurePressure answered by investing in high‑quality content marketing—edited videos and a YouTube educational series, SEO blogs, Instagram‑first visuals and Live Q&As, plus reposted user content and active community engagement—favoring quality over quantity. Video became its top lead driver, boosted SEO and brand credibility, increased awareness and engagement on Instagram, and helped the company cement relationships and leadership in the cannabis extraction space.

PurePressure

Eric Vlosky

Director of Marketing and Business Development