Case Study: Payton Jewelry achieves 650% YoY growth with AdRoll

How Payton Jewelry Achieved 650% YoY Growth

Payton Jewelry, a handcrafted jewelry brand, was looking to grow beyond its brick-and-mortar roots and improve its online marketing after relying mostly on social media and occasional email. The company needed a more effective way to reach new customers, re-engage existing ones, and build a stronger digital presence, so it turned to AdRoll and its growth marketing platform.

AdRoll helped Payton Jewelry launch an always-on multichannel strategy using retargeting, brand awareness, and email campaigns, along with segmentation and abandoned-cart recovery. As a result, online sales grew from about 5% to 15% of total revenue, monthly sales nearly doubled year over year, and overall business revenue increased 650% YoY.

Payton Jewelry

Kristi Payton

Designer/Owner