Case Study: PARKIT achieves over 1000% growth in 3 months with AdRoll

How PARKIT Achieved Over 1000% Growth in 3 Months

PARKIT, founded by Steven Wilcox, builds the VOYAGER — a durable, feature‑packed outdoor chair inspired by a failed beach chair on a camping trip. After a successful 2020 Kickstarter that raised over $500K from 2,000+ backers, the brand saw sales plunge when campaign traffic disappeared; they were running only top‑of‑funnel Facebook ads and lacked retargeting and conversion-focused systems.

PARKIT added AdRoll retargeting and display ads, marketing automations (abandoned‑cart and welcome flows), improved site messaging and speed, and doubled down on community content and social engagement. Those moves produced rapid revenue recovery and expansion — over 1000% growth in Q4 vs Q3, sustained month‑over‑month gains, and Q1 projected at roughly 175% more revenue than Q4.

PARKIT

Steven Wilcox

Founder