Case Study: Kings Loot achieves seven-figure growth in its first year with AdRoll

How Kings Loot Became a Million-Dollar Business Their First Year

Kings Loot, founded by Joshua Stephens, makes quality hand-stitched minimalist wallets inspired by his frustration with bulky wallets. What began as paper prototypes sewn at home grew into a formal business after Joshua and his family invested their savings, but they faced production bottlenecks, a steep marketing learning curve, and the loss of trade-show sales during COVID — necessitating a rapid pivot to online customer acquisition.

To scale, Kings Loot hired a manufacturer and business coach, then used continuous A/B testing across paid ads, personalized email campaigns, and customer-loyalty tactics (bundles, promotions, a lifetime replacement policy). Those strategies — plus diversified ad platforms and strong customer service — drove rapid growth, reaching seven figures in the first year and positioning the brand to break into eight figures with a long-term goal of $100M.

Kings Loot

Joshua Stephens

Founder and CEO