Case Study: Lion Parts achieves customer loyalty and sales growth with AdRoll

How Email Became Their Golden Ticket to Loyal Customers and More Sales

Lion Parts is an online retailer of UTV, ATV, jet ski, snowmobile and motorcycle parts led by CEO Avner Kirschenbaum, who bought and relaunched the business in 2018 with a customer-first vision. The company needed a cost‑effective way to build loyalty and drive repeat purchases after earlier email blasts with irrelevant content led to falling open rates and rising unsubscribes.

They rebuilt their email program around segmentation, personalization, strict list hygiene, landing‑page alignment and continuous A/B testing, pairing helpful content with targeted offers. The result: email became a primary, low‑cost channel for repeat customers, helping Lion Parts return to profitability in 2019 and sustain double‑digit growth — even during the pandemic — while improving engagement and reducing acquisition spend.

Lion Parts

Avner Kirschenbaum

Chief Executive Officer