AdRoll
69 Case Studies
Case Study: Leather Company achieves 500x monthly traffic growth and £250,000 revenue boost with AdRoll
A AdRoll Case Study
How Cristian Bejenaru Increased Monthly Views by 500X and Drove £250,000 in Revenue for Leather Company UK using AdRoll
Leather Company UK is a 30-year-old retailer that has grown from a local Birmingham shop into the country’s largest destination for leather goods with both online and brick-and-mortar sales. Digital Marketing Executive Cristian Bejenaru’s main challenge was scaling the company’s digital presence on a tight budget and reaching audiences beyond Google and Facebook to grow traffic and sales.
The team adopted AdRoll to run cross-channel display, social and email campaigns, using dynamic creative optimisation, retargeting and AdRoll’s marketing recipes while working closely with a customer success manager. By testing new lifestyle creative and iterating campaigns, Leather Company scaled monthly traffic from 200 to 100,000, achieved 107 conversions and a 15% uplift during a BFCM holiday push, now spends £10,000/month on AdRoll, and has driven £250,000 in attributed revenue with improved ROAS.
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Leather Company
Cristian Bejenaru
Digital Marketing Executive