Case Study: RIGd Supply achieves 35x YTD average ROAS with AdRoll

How an Off-Road Brand Built a Personalized Marketing Strategy and Realized 35x ROAS

RIGd Supply, founded by Luke Merrell, builds the UltraSwing bike rack for off-road vehicles. Because the product is high-priced and buyers take a long time to decide, the lean four-person team found typical turn-and-burn paid-social tactics ineffective and needed a personalized, customer-centric marketing approach tailored to a niche audience.

They implemented AdRoll’s ecommerce platform with Shopify Plus to run coordinated AI-driven prospecting, retargeting, and abandoned-cart recovery across social, web, and email—combining ads and email and auto-repopulating carts for higher conversion. The results were strong: a 35x YTD average ROAS (188 conversions attributed), 17.8x ROAS for July 2021 retargeting, and a 44.5x ROAS from abandoned-cart recovery, driving significant year-over-year revenue growth.

RIGd Supply

Luke Wronski

Founder/CEO