Case Study: Yoga Democracy doubles conversions and cuts CPA 50% with AdRoll's Shopify integration

How an Ecommerce Activewear Brand is Growing with AdRoll’s Shopify Integration

Yoga Democracy is a sustainable, US‑made activewear brand that builds community around yoga and environmental values, using recycled materials and zero‑waste manufacturing. Though successful offline via word‑of‑mouth and events, the brand lacked a cohesive digital presence and ways to track or retain customers, so it needed an effective ecommerce and marketing solution to scale online.

By connecting their Shopify store to AdRoll, Yoga Democracy launched dynamic retargeting and AI‑driven product recommendations that personalized ads from an auto‑synced product feed and enabled precise audience segmentation. The easy integration and intuitive dashboard let the team run campaigns themselves, delivering a 2x increase in conversions, a 50% drop in CPA in the first month, and roughly 19% of total revenue attributed to AdRoll.

Yoga Democracy

Travis Strote

Chief Executive Officer & Founder