Case Study: GO-KOT achieves 26.5x cart abandonment ROAS and 16.7% lower CPA with AdRoll

How AdRoll Helps a Small Manufacturer Get the Most Out of Their Marketing

GO-KOT is a veteran- and woman-owned maker of American-made portable sleeping cots founded in 1978 and revived by new owners in 2017. The business faced an outdated one-page site, no marketing strategy or experience, limited Shopify visibility into abandoned carts, and costly, opaque agency relationships — all while operating on a tight budget and needing a partner who could deliver measurable results.

Using AdRoll’s retargeting, brand awareness, and product recommendation tools (with an easy Shopify integration), GO-KOT deployed cart-abandonment and retargeting “recipes” that combine personalized emails and ads. In under six months they achieved a 26.5x cart-abandonment ROAS, recovered $5,760+ in abandoned-cart revenue, and cut CPA from over $30 to under $25 (about a 16.7% decrease), while gaining transparency and control over their ad spend.

GO-KOT

Teresa Downing

Owner