Case Study: OiOi achieves 7X return on ad spend with AdRoll

How AdRoll Helped a Family Business Achieve 7X Return on Ad Spend

OiOi is a family-founded luxury baby brand that began with Lisa Bennetts’ design for a stylish, practical diaper bag. Facing growing competition from digitally native competitors and seeing that about 70% of sales still came from brick-and-mortar, the company needed to shift to ecommerce, strengthen its online presence, and stay top of mind during a long customer research cycle.

OiOi revamped its site, imagery, SEO and social channels and partnered with AdRoll to run retargeting and brand-awareness campaigns (including web and Facebook Dynamic Retargeting and A/B testing). The approach boosted conversion rates, delivered a 7X return on ad spend for a bamboo babywear launch, accelerated repeat and complementary-product purchases, saved time with a unified dashboard, and helped flip the business from 70% retail to 70% online sales.

OiOi

Isabella Bennetts

Business Development Manager