Case Study: K9 Ballistics achieves 10x ROAS and 40% lower CPA during BFCM with AdRoll

How a Pet Care Brand Achieves 10x ROAS with AdRoll

K9 Ballistics, a B Corp that makes chew-proof dog beds and sustainable pet products, faced a sudden pandemic-driven surge in demand and needed to scale marketing with a small team while carrying that growth into the post‑pandemic era and a crucial holiday season. With limited bandwidth and the pressure to outperform prior-year results during Q4 and BFCM, the company needed a simple, efficient way to drive sales and maintain profitability.

K9 Ballistics partnered with AdRoll to run prospecting and retargeting campaigns using dynamic, custom creative, the AdRoll–Shopify Plus product feed, and cross‑channel reporting supported by a dedicated account manager. The approach delivered strong outcomes: 65% year‑over‑year sales growth (May 2019 vs May 2020), a 10x ROAS on retargeting, a 40% improvement in CPA over BFCM, and faster campaign management and attribution insights that saved time and optimized ad spend.

K9 Ballistics

Hunter Evans

Performance Marketing Manager