Case Study: Turnback Pony achieves 15% revenue growth and 9x ROAS with AdRoll

How a Jewelry Brand Uses Ads + Email to Grow with AdRoll

Turnback Pony is a Southwest jewelry brand founded by Kelsey that grew from handmade pieces to a larger operation but hit a marketing bottleneck: she couldn’t sustain daily social activity, and social ad algorithms were misplacing ads (livestock in product photos confused targeting), so the brand needed a scalable ecommerce marketing platform to reach the right customers more efficiently.

Using AdRoll’s plug‑and‑play Shopify integration, Turnback Pony consolidated ads and email, launched dynamic, audience‑targeted campaigns, and deployed AdRoll’s Abandoned Cart Recovery recipe (ads + email). In the first month they recaptured 36 carts (13 in week one), recovered $3k+ (reported $4,060.91), saw a 7.5x ROAS on recovery efforts, a 9x overall ROAS, a 10% traffic lift and a 15% revenue increase—while saving time and simplifying campaign management.

Turnback Pony

Kelly Pierce

Owner