AdRoll
69 Case Studies
A AdRoll Case Study
A four-person digital agency that manages a dozen key clients faced limits with Google Remarketing — audience minimums, inconsistent support, and trouble running niche or small-audience campaigns (including a blocked retargeting campaign for a healthcare client). They needed a more granular, reliable solution that worked across ecommerce and service businesses and fit their small-team workflow.
They switched to AdRoll for its simple onboarding, Shopify product-feed integration, out-of-the-box retargeting and cart-recovery recipes, and a proactive account manager who helped optimize campaigns (e.g., shortening retargeting windows). The change delivered measurable gains: 6.9x ROAS, a 10–15% lift in conversions from optimization, and about $2.5k in recovered cart revenue, while improving efficiency and client relationships.
James Walters
Owner