Case Study: HERE Technologies (Navigation.com) achieves improved return on ad spend with AdRoll

HERE Technologies - Customer Case Study

Navigation.com, powered by HERE, is a global leader in location technology that runs scaled retargeting programs to engage car shoppers across multiple brands. The marketing team needed to coordinate many concurrent campaigns, track conversion paths and channel impact, and maximize return on ad spend while keeping creative messaging timely and efficient.

By adopting the AdRoll Growth Platform and working with a dedicated account manager and dynamic creative team, Navigation.com consolidated campaign management into one dashboard, applied audience segmentation and real-time analytics, and continuously optimized messaging and spend. The outcome was expanded reach to new audiences, an optimized marketing budget, improved ROAS, eliminated repurposed campaigns, and higher customer lifetime value.

HERE Technologies

Yoshit Taneja

Marketing Manager