Case Study: Car Guy Garage achieves authentic brand growth and customer loyalty with AdRoll

Hanging Out With Car Guy Garage Why Brand Authenticity Matters

Car Guy Garage is a family-run D2C business that outfits garages with cabinets, flooring and themed decor, turning ordinary spaces into hangout-ready showpieces. When the pandemic hit, the company faced supply-chain disruptions and the challenge of staying top-of-mind with customers while maintaining trust and sales during a difficult period.

They leaned into brand authenticity—founders who are their own target audience—by treating customers like friends, listening to feedback, publishing practical blog content, using user-generated garage photos in email campaigns, and keeping social media entertaining. That mix of relatable voice, useful content and UGC drove strong word-of-mouth, increased email sign-ups and referrals, and helped the business remain resilient and grow its following despite pandemic headwinds.

Car Guy Garage

Jim Frey

Founder