Case Study: DOGTV (the world's first television network for dogs) achieves 15–20% higher customer retention and loyalty with AdRoll

Growing the World's First Television Network for Dogs with AdRoll

DOGTV is the world's first television network for dogs, with programming designed by canine psychologists to calm, stimulate, and desensitize pets. Despite strong science and early press, the company faced a unique marketing challenge: dogs can't buy subscriptions, audiences span cable‑using boomers to app‑savvy millennials, and engagement and retention waned—exacerbated by shifting habits during COVID‑19.

DOGTV hired a dedicated marketing lead and partnered with AdRoll to run targeted retargeting, audience segmentation, and iterative A/B testing across 15–20 concurrent campaigns. AdRoll’s analytics and optimization helped refocus creative for different demographics, improve the advertising mix, drive more subscriptions and seven‑day trials, and boost customer retention and loyalty by 15–20%, delivering consistent, scalable ROI.

DogTV

Joe Meyers

Director of Digital Marketing