Case Study: Xcoins achieves 6x Bitcoin sales growth and major traffic gains with AdRoll

Growing a Cryptocurrency Brand with AdRoll

Xcoins is a Malta‑headquartered cryptocurrency platform that simplifies buying digital currencies by selling directly to consumers and guaranteeing delivery in 15 minutes. When Przemek Dmochowski joined as the company’s first permanent head of marketing in 2020, his main challenges were building a cohesive global marketing strategy and improving the quality of user data to enable data‑driven decisions and maximize customer lifetime value.

Xcoins partnered with AdRoll to deploy segmented retargeting and CRM campaigns and to use AdRoll’s attribution dashboard for continuous optimization. Within months they saw a 53% rise in organic traffic, a 22% increase in direct traffic, and average monthly Bitcoin sales growth of 3x year‑over‑year (peaking at 6x in July), while gaining actionable insights and reporting that support ongoing product rollouts and marketing efforts.

Xcoins

Przemek Dmochowski

Director of Marketing