Case Study: Grunt Style Club achieves an 8.4x ROAS with AdRoll

Digging Deep Into Our E-Commerce Data to Generate a 8.4x ROAS

Grunt Style is a patriotic apparel brand with a loyal following (48,000 club members and millions of social followers) that struggled to scale and attract new customers. With 71% repeat buyers and 80% of its ad budget focused on Facebook, the company lacked cross‑channel attribution and visibility into the full customer journey, limiting its ability to find and convert new audiences.

By adopting AdRoll’s retargeting and brand‑awareness solutions and using its analytics and dynamic creative testing, Grunt Style gained end‑to‑end attribution, diversified ad spend, and optimized creatives and placements. Results included $1.8M in revenue from 30,000 attributed conversions in one month, a week with an 8.4x ROAS ($200K sales on $23K spend), an uplift to 4.55x ROAS in early 2020, and higher earnings while cutting online ad spend by 10%.

Grunt Style Club

Rory Collins

Director of E-Commerce