Case Study: Dermalogica achieves 3x website traffic and higher conversions with AdRoll video ads

Dermalogica - Customer Case Study

Dermalogica, a global skincare brand, needed to boost customer acquisition and brand awareness after static ads were getting lost in social feeds. E-commerce Manager Lorena Navarrete set clear KPIs—tripling website traffic and improving conversion rates—to support ongoing product launches and global growth.

The team adopted short, attention-grabbing video ads across multiple digital channels with AdRoll, running targeted campaigns (including a recent 4-week push for a new product). The approach drove a big jump in social engagement and put Dermalogica on pace to meet its traffic and conversion goals by the end of 2019.

Dermalogica

Lorena Navarrete

E-commerce Manager