Case Study: Cabo Villas achieves enhanced customer experiences through social media and content with AdRoll

Cabo Villas Enhancing Customer Experiences With Social Media and Content

Cabo Villas is a family-owned vacation rental company with the largest inventory of villas in Los Cabos. Faced with intense competition and a tourism sector devastated by the pandemic, the company needed to reassure wary travelers and keep demand alive despite travel restrictions and uncertainty.

Cabo Villas responded by highlighting private-villa benefits and enhanced cleaning, publishing a living safety guide and COVID-era travel content, and doubling down on local expertise and white-glove in-villa services. They paired that service focus with creative organic and paid social campaigns (the “Dreaming of Cabo” theme) and a rich destination blog to keep audiences engaged. The result was strengthened customer confidence, sustained brand awareness and bookings, and a clear positioning as the go‑to resource for future Los Cabos travel.

Cabo Villas

Ercilia Medeiros

Senior Marketing Manager