Case Study: EDHEC Business School achieves 8x increase in website traffic with AdRoll

Building Momentum Maximizing Brand Awareness with AdRoll

EDHEC Business School, a top-15 European institution with a five-person marketing team responsible for 20 master’s programmes, faced the challenge of maintaining international brand awareness and steady student recruitment—especially during low seasons and to launch a new premium programme—while tightly aligning marketing with sales and managing resources across multiple campuses.

EDHEC ran five-month flighted AdRoll campaigns combining brand awareness and retargeting, using AdRoll’s cross-channel attribution and account management to optimize markets and spend. The effort delivered clear results: initial campaigns drove 2–3x website traffic, the recent luxury-program push produced a 7–8x traffic increase (overall cited as 8x), provided end-to-end student-journey tracking, and generated dozens of submitted applications.

EDHEC Business School

Sonia Gastaud

Head of International Marketing